Eddie isn't the most wiley man in Ireland as the 11890 ads suggest but he has given the parody his blessing. Each time you use the 11890 Directory enquiry service two things happen; firstly the children's charity, The Jack & Jill Foundation for whom Eddie acts is patron gets a contribution from 11890 which is a 100% Irish owned company and secondly you'll get a text reminder to get your old mobile phones off to The Jack & Jill Foundation, which is a mainstay of its funding. The Jack & Jill Foundation has an annual fund raising need of €2.5 million and operates a team of highly skilled pediatric nurses that provide respite support to over 240 Irish families that have infants and young children that require special care.